July 29-31: $5,200 in 4 theatres.
July 22-24: $24,664 in 14 theatres.
July 15-17: $65,132 in 10 theatres.
You can see the clear pattern here. The film opened solidly, at $6,513/theatre. Consequently, its distributor expanded it to new markets and 14 theatres.
But the film actually did substantially worse when it expanded, as ticket sales dropped 62%, and the film went from $6,500/theatre to just $1,762 theatre.
Last weekend, the distributor pared things down and ran the film in only four theatres, which should have raised its per theatre average, even while reducing ticket sales.
But it wasn’t just ticket sales overall, it was the ratio of tickets sold per theater. That figure was $1,300, “its worst performance since opening,” GOP12 notes.