Palin flick defeated at the box office


GOP has some more data points on the box office struggles of “The Undefeated,” the pro-Sarah Palin movie that is now headed for pay-per-view release, starting with its weekend grosses:

July 29-31: $5,200 in 4 theatres.

July 22-24: $24,664 in 14 theatres.

July 15-17: $65,132 in 10 theatres.

You can see the clear pattern here. The film opened solidly, at $6,513/theatre. Consequently, its distributor expanded it to new markets and 14 theatres.

But the film actually did substantially worse when it expanded, as ticket sales dropped 62%, and the film went from $6,500/theatre to just $1,762 theatre.

Last weekend, the distributor pared things down and ran the film in only four theatres, which should have raised its per theatre average, even while reducing ticket sales.

But it wasn’t just ticket sales overall, it was the ratio of tickets sold per theater. That figure was $1,300, “its worst performance since opening,” GOP12 notes.

Read more:


8 Comments (+add yours?)

  1. anAlaskanAlsoII
    Aug 01, 2011 @ 16:12:58

    And with Congresswoman Gabby Giffords returning to Congress today to cast her vote to honor the country’s debts – we have the real, Undefeated.


    • Syrin
      Aug 01, 2011 @ 16:24:34

      I agree! Gabrielle Giffords -what an amazing woman.
      I’ve been off the metrics for a few days.. Camping..Thank you for mentioning it.

      Representative Gabrielle Giffords made a surprise appearance Monday evening on the floor of the House of Representatives, the first time she has returned to Washington since she was shot earlier this year in Arizona.

      With two minutes remaining on the voting clock, Ms. Giffords entered the chamber through a side door. Her arrival prompted a standing ovation that lasted throughout the remainder of the vote on the compromise to raise the debt ceiling. She was among one of the last representatives to cast her ballot, voting yes on the measure as other affirmative votes put the bill over the top.

      “Gabby is voting to support the bipartisan debt-ceiling compromise,” said a post on her Facebook page.


      • climber357
        Aug 02, 2011 @ 08:10:37

        After the infuriating, dangerous and pointless posturing by the freshmen Republicans, I needed to see Representative Giffords return to the House.

        I needed to be shown, in some way, that courage and simple human decency are still alive and well in the House of Representatives.

        I sure had my doubts.

    • Martha
      Aug 02, 2011 @ 13:45:23

      Gabby Gifford is the Undefeated and Palin’s movie is the Unattended…KARMA and more to come!


  2. Linda
    Aug 02, 2011 @ 04:50:05

    C4P is reporting on their open thread that the movie is opening in 2 or 3 new theaters this Friday. I wonder what that is about and how it is even possible given the numbers above? Are they hallucinating?


    • Just_a_Mote
      Aug 02, 2011 @ 08:54:21

      Yes. They are in a constant state of hallucination. They are easy pickings for someone like Sarah Palin.


  3. MissSunshine
    Aug 02, 2011 @ 10:17:53

    Did C4P really say 2 or 3 new theaters, or is it opening in someone’s living room??

    I thought ARC films had handpicked only the most favorable locations, but if it can’t pull in a crowd in Dallas/Ft Worth and Salt Lake City, then I don’t know where they could find a more sheep-like audience.


  4. Linda
    Aug 02, 2011 @ 11:51:09

    Here is what C4P’s open thread says: For week 4, The Undefeated will play in Plainville, CT and Palm Springs, CA. We’ll have more details when they become available. It will also play in Richmond, VA after this week.

    I don’t know what it means — i.e. whether it is going to be shown in theaters or some individual’s home.


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