Sarah Palin may have slipped in popularity among potential Republican presidential candidates in one poll, but she’s winning the Facebook race against her possible rivals and sits in second place on Twitter.
No other prospective 2012 GOP presidential contestant had more Facebook friends than Palin as of March 27. However, former U.S. House Speaker Newt Gingrich beat Palin on Twitter by a long shot, with more than 1.3 million followers. Gingrich had nearly 120,000 friends on Facebook.
However, popularity on Facebook and Twitter doesn’t necessarily translate into popularity at the ballot box.
Writing recently on OhMyGov.com, Mark Malseed noted that a successful modern-day campaign must include “a hefty presence on social media.” However, he said it remains to be seen how important collecting lots of Facebook fans and Twitter followers will be in the GOP primary battle.